Thoughtfully crafted plans &

definitive details brought to life

Ideation Realized

Great things rarely start with a perfect plan — sometimes it's just a wild idea and a good cup of coffee. Whatever you're building - brilliant, unconventional, or somewhere in between - I’m here to help you move forward, outsmart the obvious, and create something that actually matters.

Directed Projects & Collaborative Ventures

Click the Image in Each Category to View Project Details

Field Guide to Weddings : Publication Launch

We created our publication to be a beautiful, physical keepsake, not just an ordinary magazine. We partnered exclusively with Anthropologie, recognizing a profound synergy between their curated retail environment and our vision. By bypassing the noise of conventional bookstores, we successfully placed this bespoke compendium directly into the hands of our target audience.

Sold exclusively at Anthropologie

Kendra Scott Eyewear : Product Launch

With the same meticulous craftsmanship that infuses their jewelry and accessories line, this distinguished lifestyle brand now extends its vision into a refined eyewear collection — offered in both luminous sunglass silhouettes and bespoke prescription styles.

Wedding Content for Websites, Social, & Various Media Sources

Wedding websites like Martha Stewart Weddings, Style Me Pretty, Junebug Weddings, Wedding Chicks, and many more need one thing most…. beautiful content. (Especially when they were in the beginning stages of their launch deadlines... Helloooo 2007). Content was king…. or better stated… QUEEN. We love creating and contributing content and seeing it have new life in a cross-platform initiative. This is just a sampling of the material that collabed with this adored industry.

Interiors & Renovations : Construction Projects

From the initial vision to the final details, keeping timelines, budgets, and goals aligned in renovations is a team effort. By uniting clients, team members, contractors, and vendors, it turns complex moving parts into a smooth, synergistic process.

Robert Graham Eyewear : Product Launch

Robert Graham is a luxury menswear brand known for its artistic sensibility, vibrant color palettes, intricate detailing, and confident approach to modern style. The collection blends sophistication with individuality, creating distinctive pieces that are both expressive and impeccably crafted. The eyewear line compliments the fashion with perfection. With signature features such as vivid prints, contrasting patterns, and hidden design elements…. like the little button on the end of the temple tips. Such a joyful touch.

The work on this project was as bright and fun and colorful as the brand itself. This initiative was to focus more on the product without any models or locations needed. The work spans multiple creative disciplines, including photography, advertising design, branding, and social content.

Band Photo Shoots & Media Content

Collaborating closely with other artists is the highlight of this work. As both project manager and lead photographer, overseeing scheduling, location logistics, talent coordination, creative execution, and post-production are all important pieces to the puzzle. There is a unique sense of fulfillment in watching every element of a photoshoot come together to create something truly wonderful.

Weddings & Events : Event & Hospitality Project Management

Every celebration is composed of countless thoughtful details, each contributing to a seamless and memorable occasion. Bringing those elements together requires a composed, strategic yet empathetic approach and a dedicated team of experts who are passionate about their craft. When experienced professionals work in harmony, the planning process becomes as enjoyable and meaningful as the celebration itself.

Betsey Johnson: Product Launch

Get ready to look at the world through a much more fabulous lens. Iconic American fashion house Betsey Johnson’s product launch of its highly anticipated, all-new Eyewear Collection. With the designer’s signature rock-and-roll edge, whimsical charm, and unapologetic femininity, the line brings a burst of kitsch and style to both prescription optical frames and sun wear.

MAKERS & BRANDERS : Brand Launches

I love our maker friends. Anyone who loves what they do, and they send it out into the world for others to enjoy. Bravo to them. I am grateful to help make those goals land in a very real way.

TRAVEL CONTENT

Travel blogs and publications are my personal favorite. Contributing and creating content for the beloved partners are high on my favorites list. Here is just a sampling of the assets I have been fortunate to be a part of.

Partnered publications and social media: AFAR, Conde Nast, Travel & Leisure, Lonely Planet, Airbnb

Callaway Golf Eyewear: Product Launch

A performance-driven golf eyewear launch from one of the top brands in its class. Engineered specifically for the competitive and recreational golfer, these frames are designed to improve gren contrast, tracking clarity, and UV protection. The product line bridges the gap between athletic gear and luxury style. This launch includes both professional photography and AI enhanced photos.

Let’s connect.

I look forward to hearing from you and learning more about your next project.